http://www.erictrageser.com/home daily 1.0 2026-02-03 https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/2a0a299a-5046-400d-b3b1-cd9165eb6774/Fisker-ElectrifiedTour-PR-3840x2190_BottomGrad2.jpg STRATEGIC BRAND AND PRODUCT COMMUNICATIONS http://www.erictrageser.com/product-communications daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/ffe0c237-1241-4a0c-92e0-ea73debcb7cf/LAAS2021_Stand.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/0a3a0a3a-7222-4f10-9d81-d53f9d097973/Fisker+MAnufacturing3.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/37cb1a86-15e1-40d1-9895-53217fcd45ad/Sustainability.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/df544049-5db2-48ab-8024-fd348bf24fa4/fsr1600-2.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/44119d46-9860-4b21-b101-dff81dfadf16/Fisker-Email-Image-1920x1080.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/352630f6-cbab-41e8-b565-751f71e51476/20230823-Product-Vision-Day-0%25COPY_bottomGrad.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/352630f6-cbab-41e8-b565-751f71e51476/20230823-Product-Vision-Day-0%25COPY_bottomGrad.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/7be6716b-8bb6-4f05-8d5d-1ba203f60d47/Email_Badge_Chrome_120.png COMMUNICATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/5ffd5214-14a5-4b05-809f-153f8584b712/2023-06-23-Fisker-Ocean-Graz-Blue-Planet-HM_175712-4000x3000_mkqmwl+copy.jpg COMMUNICATIONS - PURPOSE Fisker needed to seize the “debut moment” when the first Ocean EVs rolled off the line for US & EU delivery – → to maximize impact in global earned media. → to make sure Fisker’s all-important sustainability value (carbon footprint, recyclability) got equal attention with award-winning design, innovation, and performance. https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1717218945110-E1IKX11NUQ75WL7IJMLO/LAASSustainability-05.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1717218903974-6NEFUFO1OFWME69J5N86/Slide19.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1717622793916-NSUB6YJT050JI7YMR342/Slide2.jpg COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1717218882159-QANCF1ZKT03YIKCFHOJ3/9th+June+23_GLOBAL+MEDIA+DRIVE+PROPOSAL-+UPDATED+Planning.jpg COMMUNICATIONS 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With the lowest published carbon footprint and the longest range (360 mi EPA est.) of any electric SUV, over 50kg of recycled and bio-based materials, and a SolarSky roof option that adds up to 1500 mi of 100% clean charge for free, the Fisker Ocean is designed to be the world’s most emotional and sustainable vehicle. https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1723846570769-RV49Z5JI3BR1ZHM153MK/PEAR.jpg BRAND - PEAR • Sustainable City EV “Our customers want to take a step into the future with us.” – Henrik Fisker PEAR (Personal Electric Automotive Revolution) is Fisker’s vision of a sustainable city EV as a connected mobility device. Conventional thinking ends here. Fisker designers imagined how young people in the world’s big cities will need innovative, versatile, and affordable mobility. PEAR’s futuristic, minimalist concept fuses sustainability, innovative tech, and category-breaking design. Body sculpture evokes the smoothness of a glider plane, with a wrap-around panoramic windshield and ultra-slim lighting. The Houdini Trunk and “Froot” (front boot) simplify cargo loading in city parking. PEAR’s compact body handles with agility, allowing for a spacious interior, and seating for up to six. Intelligent and digitally connected, PEAR is powered by the Fisker Blade central computing platform. Sustainably designed with recycled materials and up to 35% fewer parts than other EVs in class, and with range options from 180-320 miles, PEAR is the future of clean and affordable mobility for a global mass market. https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1763335648435-GG0PFKC01ILYPO67GXWB/Ronin.jpg BRAND - Ronin • Convertible GT/EV ”Ronin is a category of one: the definitive EV performance-driving experience, with luxury, comfort and thrills beyond speed.” – Henrik Fisker Ronin is the world’s first all-electric four-door convertible GT sports car. The promise of the EV revolution is to join clean and sustainable mobility with the tremendous acceleration and power of all-electric drivetrains. Ronin is Fisker’s visionary delivery on that promise: the world’s first all-electric four-door convertible GT sports car. Ronin is designed for drivers who crave what’s next: a new kind of futuristic supercar opulence and performance never before seen in a GT sports car, delivered zero-emissions clean. Ronin is a pure expression of massive all-electric power, outstanding dynamics, stunning design, and spacious luxury. Motoring with the carbon-fiber hardtop down, Ronin’s soundtrack is quiet EV power plus the sounds of nature, not the roar of internal combustion. That connection with nature, extended by Ronin’s estimated 600-plus mile range, evolves clean mobility into “moving beautifully” – a family road trip becomes a lifetime experience. https://images.squarespace-cdn.com/content/v1/565e7db7e4b01585c73445cc/1723846569929-IP2MYDT6ZO0BGR7S5N4S/Alaska.jpg BRAND - Alaska / KAYAK • Electric Pickup Truck ”Alaska is our ‘everything’ EV: a versatile pickup with the performance and styling of a great driver’s car.” – Henrik Fisker Alaska is Fisker’s sustainable all-electric, four-door pickup truck that is highly advanced, versatile and powerful. Alaska’s designers considered the right-sized solution for an electric pickup: an exciting, sporty, everyday ride that adapts to multiple cargo and passenger configurations. Families, adventurers, and contractors can move cargo in the 4.5 foot bed and fit five passengers; a Houdini bed divider hides away to connect cargo bed and rear cabin, creating 7.5 feet of bed space, and with tailgate down can carry cargo up to 9.2 feet. With versatile capacity in a mid-sized body, Alaska is designed to be the world’s lightest and most sustainable electric pickup truck. Sharing the Fisker Ocean’s modern design DNA, Alaska makes a bold statement with clean body lines, a muscular stance, and slim lighting wrapping a rugged exterior. Sustainable materials and clever storage fill a functional, high-tech interior. 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