Brand Identity Guide
WHY WE’RE HERE, AND WHO WE’RE FOR.
At Fisker, we built an all-new EV brand from the ground up.
I wrote our Brand Identity Guide. It definied our mission, vision, brand values, founder story, product architecture, voice and style.
This was the brand “source of truth” at Fisker, created in partnership with Creative Director, C-suite, leadership.
Four versions over 3.5 years, evolving our voice for customers, employees, press, and investors. Used by marketing, comms, creative, HR, and employee education.
Brand Values
A CLEAN FUTURE FOR ALL
To welcome and inspire every customer who approached Fisker, I supervised brand value story writing on fiskerinc.com.
↓ scroll to view
↓ scroll to view
ESG Values
People and Planet First
Sustainability was “the green thread” running through Fisker’s every decision.
Directed by Head of Sustainability, I supervised Fisker Environmental, Social, and Governance (ESG) values storytelling on fiskerinc.com.
Home Page
The world’s most emotional and sustainable vehicles
To bond Fisker’s EVs to our mission to Create the World’s Most Emotional and Sustainable Vehicles, I wrote and edited much of fiskerinc.com – our most important marketing asset.
↓ scroll to view