Brand Identity Guide
WHY WE DO IT, WHO IT’s For
At Fisker, we built an all-new EV brand from the ground up.
I wrote our Brand Identity Guide, defining our mission, vision, brand values, founder story, product architecture, voice and style.
This was the strategic brand storytelling “source of truth” at Fisker, created in deep partnership with Creative Director, C-suite, leadership.
Four versions over 3.5 years, evolving our voice for customers, employees, press, and investors. Used by marketing, comms, creative, HR, and employee education.
My most impactful brand-building work at Fisker.
Brand Values
A CLEAN FUTURE FOR ALL
To welcome and inspire every customer who approached Fisker, I supervised brand value story writing on fiskerinc.com.
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ESG Values
“The Green THread”
Sustainability was “the green thread” running through every decision made at Fisker.
Directed by Head of Sustainability, I supervised Fisker Environmental, Social, and Governance (ESG) values story writing on fiskerinc.com.
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The world’s most emotional and sustainable vehicles
To bond Fisker’s vision of A Clean Future For All to our mission to Create the World’s Most Emotional and Sustainable Vehicles, I either wrote or supervised much of the writing on fiskerinc.com – our most important marketing asset.
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