Fisker Lounge Sustainability Stories
How It’s Made Matters
Fisker Lounges inspired visitors to embrace the change to cleaner and more sustainable electric mobility.
Working with the Head of Sustainability and Creative Director, I researched and wrote the sustainability messaging in the Lounges, focusing on recycled materials to support the claim the Fisker Ocean is “The World’s Most Sustainable Vehicle”.
Research, copywriting, editing.
New EV Customer Journey Study
Customer Insights
I saw an opportunity to better understand how new audiences see the Fisker brand.
During Ocean launch at LA Auto Show, CES, and Mobile World Congress, I organized team impressions and survey data, and listened to hundreds of EV customers.
My psychographic analysis of types of customers and the stories that delighted them was adopted in designing the customer journey in Fisker Lounges, online retail journey, and employee training.
Investor Deck
BUILDING TRUST WITH INVESTORS, PRESS, AND MARKET
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor & analyst communities, via earned media and investor communications.
I worked with leadership to frame the Fisker company story.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.