Fisker Lounge Sustainability Stories
How It’s Made Matters
Fisker Lounges inspired visitors to embrace cleaner and more sustainable electric mobility.
Working with the Head of Sustainability and Creative Director, I researched and wrote the sustainability messaging for Fisker Lounges, focusing on recycled materials to prove our claim the Fisker Ocean is “The World’s Most Sustainable Vehicle”.
Research, copywriting, editing.
New EV Customer Journey Study
Customer Insights
I created an opportunity to better understand how new audiences see Fisker.
During Ocean launch at LA Auto Show, CES, and Mobile World Congress, I organized team impressions and survey data.
We listened to hundreds of EV customers, learning what they knew, what they needed, and what delighted them about the Ocean.
My psychographic analysis was adopted as a key guide in designing the customer journey in Fisker Lounges, online retail journey, and employee training.
Investor Deck
BUILDING TRUST WITH INVESTORS, PRESS, AND MARKET
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor / analyst communities, via earned media and investor communications.
I worked with leadership to frame the Fisker company story.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.