Press Releases
Building Brand in Earned Media
Narratives build over time, and each Press Release moves a story a single step forward.
I was a leader creating Fisker’s long narratives in the press, building faith in the foundations of Fisker’s business.
I researched and wrote 100+ Press Releases for financial, auto, and tech media, and for investors, shareholders and public.
Investors Deck
building trust with investors, press, and market
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor & analyst communities, via earned media and investor communications.
I worked with leadership to frame the Fisker company story.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.