Product Vision Day Event
The World’s Most Sustainable Vehicles.
PURPOSE
Fisker (NYSE: FSR) needed to boldly reveal the strategic five-year strategic product vision to the market.
GOAL – to introduce a complete product family – Ocean, PEAR, Rónin, Alaska, Force-E, and BLADE Software-Defined Vehicle system.
GOAL – to maximize market visibility of Fisker’s far-reaching company plan in financial, tech, auto, and design press, earning trust in Fisker as a publicly-traded company and driving Fisker Ocean reservations.
Largest-ever global Event.
With CEO Henrik Fisker and C-suite presenters, I created the story outline and wrote the script for Fisker Product Vision Day.
At this pivotal company event, we introduced the world to Rónin, Alaska, PEAR, Force-E, and BLADE.
Exclusive for 200+ global financial, tech, and auto press & investors. Global live-stream
IMpact
173 Global Stories, 2.41B Reach
4/5 star reviews in financial, auto, and tech press.
Fisker owned the automotive / tech news cycle for almost a week. The event successfully launched Fisker’s competitive market positioning.
10.72M linked views in auto, financial, tech press.
157K livestream views.
200+ press & investors.
⭑⭑⭑⭑⭑ Reviews
Event →Car and Driver →TopGear →TopGear →Wired →TechCrunch →TheVerge →Wall Street Journal →Engadget →The Street →AutoWeek →InsideEVs →Electrek →Yahoo Finance →Ars Technica →CarScoops →The Autopian →Motor Authority →Green Car Reports →AutoBlog →TopElectric →EV Report →Green Cars
PEAR →TopGear →Car and Driver →TheVerge →InsideEVs →MotorTrend →AutoCar UK →TechCrunch →CarScoops →Electric Cars Report →Elektrek →Green Cars
Alaska →MotorTrend →Car and Driver →InsideEVs →Edmunds →Reuters →Elektrek →CarScoops →Engadget →Engadget →The Autopian →Green Car Reports →Driving →Business Insider
Rónin. →MotorTrend →TopGear →Car+Driver →AutoWeek →TopSpeed →Forbes →US News & World Report →AutoEvolution →Electrek →InsideEVs →Robb Report →Business Insider →Autozeitung →Autoblog →carwow UK →AutoCar UK →Electric Cars Report
Force-E →TopGear →MotorTrend →InsideEVs →AutoCar →AutoBlog →Car and Driver →Car and Driver →TopSpeed →CarScoops →Drive →Electric Cars Report →The Autopian →Motor Authority →Top Electric SUV
Reviews provided a launch pad for several brand, marketing, and IR campaigns. Defining these stories was some of the most impactful and rewarding strategic work I did for the Fisker brand.