Design Awards
Award-winning stories
I wrote brand and product stories for global design award applications, earning crucial 3rd-party endorsements for Fisker’s brand and first EV launch.
These endorsements were vital building blocks for establishing brand credibility, maximizing visibility, and earning reputation for brand quality and prestige
Design Award Domination
The Fisker Ocean topped European design awards in 2023.
We amplified these prestigious wins in PR campaigns, digital marketing & social campaigns, earned & paid media, investor relations, and customer email marketing.
iF Design Awards, SUV and EV
Red Dot Awards, Design
Automobile Awards, SUV and EV
CarWow COTY
UK COTY
German Design Awards
Edmunds Top Ten list, Range
Green Car Journal EV of the Year
Product Vision Day 2023 Event
The World’s Most Sustainable Vehicles
PURPOSE
Fisker (publicly-traded NYSE: FSR) needed to boldly reveal the strategic five-year strategic product vision –
→ to introduce a complete product family – Ocean, PEAR, Rónin, Alaska, Force-E, and BLADE Software-Defined Vehicle system.
→ to maximize market visibility of Fisker’s far-reaching company plan in financial, tech, auto, and design press.
Largest-ever Global Event
With CEO Henrik Fisker and C-suite presenters, I created the story outline and wrote the script for Fisker Product Vision Day, introducing the world to Rónin, Alaska, PEAR, Force-E, and BLADE.
Exclusive for 200+ global financial, tech, and auto press & investors. Global live-stream.
RESULTS
173 Global Stories, 2.41B Reach
4/5 STAR REVIEWS IN FINANCIAL, AUTO, AND TECH PRESS
Fisker owned the automotive/tech news cycle for almost a week, and launched Fisker’s competitive market positioning.
10.72M linked views in auto, financial, tech press.
157K livestream views.
200+ press & investors.
⭑⭑⭑⭑⭑ Reviews
Event →Car+Driver →InsideEVs →TopGear →Wired →TechCrunch →TheVerge →The Street →Electrek →TopElectric →EV Report →AutoWeek →Yahoo Finance
PEAR →TopGear →TheVerge →InsideEVs →MotorTrend →AutoCar UK →TechCrunch
Alaska →MotorTrend →InsideEVs →Edmunds
Rónin. →MotorTrend →Car+Driver →AutoWeek →TopGear →TopSpeed →Forbes →US News & World Report →AutoEvolution →Electrek →InsideEVs →Robb Report →Autozeitung →Autoblog →carwow UK →AutoCar UK
Force-E →TopGear →InsideEVs
Defining these stories was some of the most impactful and rewarding strategic work I did for the Fisker brand.
Customer Education
EV 101
We positioned Fisker as a trusted source of EV information with first-time EV buyers, creating visibility, trust, and loyalty with buyers unsure how to manage the transition.
I outlined and supervised story for Fisker’s “EV 101” education guide, making EV infrastructure and Fisker EV charging features easy to understand
Used by Fisker’s retail team and global Brand Experience Center team, and for employee EV education.