Design Awards
Award-winning stories.
I wrote brand and product stories for winning global design award applications.
These award wins I helped secure earned crucial 3rd-party endorsements for Fisker’s brand and first EV launch.
These endorsements were vital building blocks for establishing brand credibility, maximizing visibility, and earning reputation for brand quality and prestige
DOMINATING 2023 European design awards.
We amplified these prestigious wins in PR campaigns, digital marketing & social campaigns, earned & paid media, investor relations, and customer email marketing.
iF Design Awards, SUV and EV
Red Dot Awards, Design
Automobile Awards, SUV and EV
CarWow COTY
UK COTY
German Design Awards
Edmunds Top Ten list, Range
Green Car Journal EV of the Year
Product Vision Day Event
The World’s Most Sustainable Vehicles.
PURPOSE
Fisker (NYSE: FSR) needed to boldly reveal the strategic five-year strategic product vision to the market.
GOAL – to introduce a complete product family – Ocean, PEAR, Rónin, Alaska, Force-E, and BLADE Software-Defined Vehicle system.
GOAL – to maximize market visibility of Fisker’s far-reaching company plan in financial, tech, auto, and design press, earning trust in Fisker as a publicly-traded company and driving Fisker Ocean reservations.
Largest-ever Global Event.
With CEO Henrik Fisker and C-suite presenters, I created the story outline and wrote the script for Fisker Product Vision Day.
At this pivotal company event, we introduced the world to Rónin, Alaska, PEAR, Force-E, and BLADE.
Exclusive for 200+ global financial, tech, and auto press & investors. Global live-stream.
IMPACT
173 Global Stories, 2.41B Reach
4/5 star reviews in financial, auto, and tech press.
Fisker owned the automotive / tech news cycle for almost a week. The event successfully launched Fisker’s competitive market positioning.
10.72M linked views in auto, financial, tech press.
157K livestream views.
200+ press & investors.
⭑⭑⭑⭑⭑ Reviews
Event →Car and Driver →TopGear →TopGear →Wired →TechCrunch →TheVerge →Wall Street Journal →Engadget →The Street →AutoWeek →InsideEVs →Electrek →Yahoo Finance →Ars Technica →CarScoops →The Autopian →Motor Authority →Green Car Reports →AutoBlog →TopElectric →EV Report →Green Cars
PEAR →TopGear →Car and Driver →TheVerge →InsideEVs →MotorTrend →AutoCar UK →TechCrunch →CarScoops →Electric Cars Report →Elektrek →Green Cars
Alaska →MotorTrend →Car and Driver →InsideEVs →Edmunds →Reuters →Elektrek →CarScoops →Engadget →Engadget →The Autopian →Green Car Reports →Driving →Business Insider
Rónin. →MotorTrend →TopGear →Car+Driver →AutoWeek →TopSpeed →Forbes →US News & World Report →AutoEvolution →Electrek →InsideEVs →Robb Report →Business Insider →Autozeitung →Autoblog →carwow UK →AutoCar UK →Electric Cars Report
Force-E →TopGear →MotorTrend →InsideEVs →AutoCar →AutoBlog →Car and Driver →Car and Driver →TopSpeed →CarScoops →Drive →Electric Cars Report →The Autopian →Motor Authority →Top Electric SUV
Reviews provided a launch pad for several brand, marketing, and IR campaigns. Defining these stories was some of the most impactful and rewarding strategic work I did for the Fisker brand.
Customer Education
EV 101.
We positioned Fisker as a trusted source of EV information with first-time EV buyers, creating visibility, trust, and loyalty with buyers unsure how to manage the transition.
I outlined and supervised story for Fisker’s “EV 101” education guide, making EV infrastructure and Fisker EV charging features easy to understand.
Used by Fisker’s retail team and global Brand Experience Center team, and for employee EV education.