Sustainability was a founding principle at Fisker, and we kept receipts.

Hard data in the Fisker Ocean Lifecycle Assessment about sustainable practices in all five phases of vehicle lifespan was bedrock for our claim to making “The World’s Most Sustainable Vehicles”.

All decisions in sourcing /supply chain, logistics, manufacturing / paint /assembly, use phase, and end-of-use were made to minimize carbon footprint, by:

• minimizing energy consumption and fossil-fuel-based energy use, virgin material use, emissions, waste, parts count, and transport;

• maximizing recycled and bio-based material use, renewable energy use, and product recyclability.

Brand Values

A Clean Future For All

To inspire every customer who approached Fisker, I supervised brand value stories on fiskerinc.com.

How It’s Made Matters

Fisker Lounges were designed to inspire visitors to embrace the change to cleaner and more sustainable electric mobility.

Working with the Head of Sustainability and Creative Director, I researched and wrote the sustainability messaging in the Lounges, focusing on recycled materials to support the claim the Fisker Ocean is “The World’s Most Sustainable Vehicle”.

Research, copywriting, editing.

“A Sustainable Drive” FOR GLOBAL PRESS

Fisker invited 40+ top global auto and tech journalists to First Drive event in Vienna.

I created sustainability-first presentations for CEO Henrik Fisker, CTO, and Design and ESG Directors.

I led all brand messaging and copywriting. As brand and product voice for Fisker team, I worked 1:1 with leading auto and tech journalists on their “first drive” evaluations, driving sustainability story-telling.

LOWEST CARBON FOOTPRINT

I wrote CEO / CTO presentations illustrating how sustainability innovation drives design, manufacturing, and performance.

Impact: I drove the unified message that the Ocean has lowest published carbon footprint and longest range of any electric SUV in US and Europe.

RESULTS