Brand Identity Guide
WHY WE’RE HERE. Who It’s for.
At Fisker, we built an all-new EV brand from the ground up.
I wrote our Brand Identity Guide. It definied our mission, vision, and brand values. I wrote our founder story, product architecture, voice and style guides.
I created this in partnership with Creative Director and C-suite. This was the brand “source of truth” at Fisker.
Four versions over 3.5 years. evolving our voice for customers, employees, press, and investors.
Brand Values
A CLEAN FUTURE FOR ALL.
To welcome and inspire every customer who approached Fisker, I supervised brand value story writing on fiskerinc.com.
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ESG Values
People and Planet First.
Sustainability was “the green thread” running through Fisker’s every decision.
Directed by Head of Sustainability, I supervised Fisker Environmental, Social, and Governance (ESG) values storytelling on fiskerinc.com.
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Home Page
The world’s most emotional and sustainable vehicles.
To bond Fisker’s EVs to our mission to Create the World’s Most Emotional and Sustainable Vehicles, I wrote and edited much of fiskerinc.com. This page was our most important owned marketing asset.
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