Brand Identity Guide
At Fisker, we built an all-new EV brand from the ground up.
I wrote our Brand Identity Guide, defining our mission, vision, brand values, founder story, product architecture, voice and style.
This was the strategic brand storytelling “source of truth” at Fisker, created in deep partnership with Creative Director, C-suite, leadership.
Four versions over 3.5 years, evolving our voice for customers, employees, press, and investors. Used by marketing, comms, creative, HR, and employee education.
My most impactful brand-building work at Fisker.
Brand Values Pages
To welcome and inspire every customer who approached Fisker, I supervised brand value stories on fiskerinc.com.
