Product Architecture
I created a strategic and unified architecture of “North Star” vehicle stories under the Fisker Brand banner.
→ Each EV designed for its unique role and customers, harmonized by shared values and language.
→ Individual: Sets out EV’s class, quote, promise, description, four best-in-class USPs, and “Who is it for?”
→ Collective: Uses founder’s voice, emotionally reflects how each EV delivers sustainability, design, and innovation.
Key strategic product tools used across every business unit at Fisker.
Ocean Brochure
To intimately connect Fisker’s brand values of Sustainability, Design, and Innovation to the Fisker Ocean SUV, I wrote Ocean product stories for customers and dealers.
Story research and deep engagement with C-suite, product positioning, engineering, software, UXUI, design leadership. 1:1 collaboration with Fisker Creative Director.
Naming
Naming creates lasting bonds with fans’ memories, emotions, and desires.
I was a leading voice in Fisker product and feature naming, vesting high-touch design features with brand values and vision.
We created naming systems built on California, nature, and sustainability, naming over 75 color, product, and feature names within those systems.
Roofs: BigSky, OpenSky, SolarSky.
Wheels: AirGlider, SlipStream, AeroStealth, Vortex.
Interiors: Black Abyss, MaliBlu, SeaSalt.
Colors: Mariana, Big Sur Blue, Silver Lining, Horizon Gray, Night Drive, Marine Layer, Great White, Sea Grass, Sun Soaked, Blue Planet, Solar Orange, Black Pearl.
Drive Modes: Earth, Fun, Hyper, Boost.
Features: Smart Traction, California Mode, Hollywood Mode, Revolve, See Me Signal, Limo Mode, Taco Tray, Fisker Intelligent Pilot.
V2X: PowerBank, PowerHouse, PowerShare.
Trims, batteries, features, tech, digital products, business units, special models.
Color Stories
Rich CMF design choices like colors, interiors, and wheels often light the way for drivers to “see themselves” in a vehicle.
I wrote California, nature and sustainability-driven color stories to stir memory and emotionally connect people to their new Fisker Oceans.
Story concept, story structure, research, copywriting. Deep collaboration with vehicle design and CMF design directors.