Fisker Lounge Sustainability Stories
Sustainability is the #1 Fisker brand value.
Fisker Lounges were designed to inspire visitors to embrace the change to cleaner and more sustainable electric mobility.
Working with the Head of Sustainability and Creative Director, I researched and wrote the sustainability messaging in the Lounges, focusing on recycled materials to support the claim the Fisker Ocean is “The World’s Most Sustainable Vehicle”.
Research, copywriting, editing.
New EV Customer Journey Study
During Ocean launch at LA Auto Show, CES, and Mobile World Congress, I saw an opportunity to better understand how new EV target audiences see the Fisker brand.
On my initiative, I organized team impressions and survey data, and listened to hundreds of customers.
My psychographic analysis of types of customers and the stories that delighted them was adopted in designing the customer journey in Fisker Lounges, online retail journey, and employee training.
Investor Deck
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor & analyst communities, via earned media and investor communications.
I collaborated with leadership to frame the Fisker company story, building trust with investors, press, and market.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.