Eric Trageser
Strategic Brand and Product Communications
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Communications

I write clear, impactful stories that put sustainable brands front and center.

Emotional storytelling rooted in identity, driven by values, and backed by data.

 

Case Study • PRODUCT COMMUNICATIONS + EVENTS + EARNED MEDIA

Ocean Global Press Launch

Purpose

Fisker needed to seize the “debut moment” in spring 2023 when the first Ocean EVs rolled off the line for US & EU delivery –

→ to maximize impact in global earned media.

→ to make sure Fisker’s all-important sustainability value (carbon footprint, recyclability) got equal attention with award-winning design, innovation, and performance.

 
 

Method

Fisker invited 40+ leading global auto and tech journalists and influencers to 2-week First Drive event in Vienna.

I led all brand messaging and copywriting. I created sustainability, design and tech presentations for CEO Henrik Fisker, CTO, and Design and ESG Directors.

As brand and product voice for Fisker team, I worked 1:1 with leading auto and tech journalists on their “first drive” evaluations.

Story

“A Sustainable Drive”: I wrote CEO / CTO presentations illustrating how sustainability innovation drives design, manufacturing, and performance.

Sustainability Impact: I drove the unified message that the Ocean has lowest published carbon footprint and longest range of any electric SUV in US and Europe.

 
 

Results

121 Global Stories, 2.04B Reach

7.1M linked views in global auto, lifestyle, tech media.

25% spike in reservations.

Cost US$300K.

 
 
 

Case Study • PRODUCT COMMUNICATIONS + EVENTS + EARNED MEDIA

Product Vision Day

Purpose

Fisker (publicly-traded NYSE: FSR) needed to boldly reveal the strategic five-year strategic product vision –

→ to introduce a complete product family – Ocean, PEAR, Rónin, Alaska, Force-E, and BLADE Software-Defined Vehicle system.

→ to maximize market visibility of Fisker’s far-reaching company plan in financial, tech, auto, and design press.

 
 

Method

Fisker’s largest-ever global event: Product family intro and brand launch.

With CEO Henrik Fisker and C-suite presenters, I created the story outline and wrote the script for Fisker Product Vision Day, introducing the world to Rónin, Alaska, PEAR, Force-E, and BLADE.

Exclusive for 200+ global financial, tech, and auto press & investors. Global live-stream

Defining these stories was some of the most impactful and rewarding strategic work I did for the Fisker brand.

 
 

Results

173 Global Stories, 2.41B Reach

 

10.72M linked views in auto, financial, tech press.

157K livestream views.

200+ press & investors.

 
 
 

PRODUCT COMMUNICATIONS

Fisker Ocean Product Guide

To launch Fisker and the Ocean EV in North America and Europe, we needed to bond our brand vision of “A Clean Future For All” with the Ocean’s sustainable, best-in-class product story.

I created the definitive “North Star” vehicle guide for global press, marketing, and all employees.

12 editions, 50+ page guide, eight languages, over 3.5 years.

Through this project, I was lucky to build rewarding partnerships with C-Suite, engineering, software, UXUI, design, legal, and finance, and with our Creative Director on design and publication.

 
 
 

PR

Design Awards

To burnish the perception of Fisker brand quality and prestige, I wrote winning brand and product positioning stories for global design award applications.

The Fisker Ocean dominated top European design awards in 2023.

We amplified these wins in digital marketing & social campaigns, earned & paid media, email marketing.

EU & US: iF Design Awards, Red Dot Awards, Automobile Awards. CarWow, UK COTY, German Design Awards, Edmunds, Green Car Journal, more.

 
 
 

INVESTOR RELATIONS • BRAND STRATEGY + EARNED MEDIA

Press Releases

 

Communicating with the market and the public through earned media is crucial for building trust.

Narratives build over time.

Each Press Release moves a story a single step forward.

I was a leader creating Fisker’s long narratives in the press, building faith in the foundations of Fisker’s business.

I researched and wrote Press Releases for financial, auto, and tech media, and for investors, shareholders and public.

 
 
 

Company Overview

We built Fisker (NYSE:FSR) in the financial press and market every day.

I collaborated with leadership to frame Fisker brand and products for investors, press, and market.

I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.

 
 
 

Product COMMUNCIATIONS

Vehicle Intro Pages

To connect the vision of “A Clean Future for All” to each new vehicle’s design and purpose, I wrote defining intro pages for Alaska, PEAR, and Ronin on fiskerinc.com.

 
 

Fisker Intelligent Pilot

 
 

Fisker’s world-first automotive use of digital radar was a leap forward in ADAS technology. We focused our entire CES 2022 presence on this pivotal reveal.

I conceived and wrote the product video for Fisker Intelligent Pilot, and all ADAS messaging for global tech press at CES.

Partnership & in-depth story research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group.

 
 
 

Employee + Customer education

EV 101

To help first-time EV customers become willing to adopt EVs, I outlined and supervised story for Fisker’s “EV 101” education guide, describing EV infrastructure and Fisker EV charging features.

Used by Fisker’s retail team and global Brand Experience Center team, and for employee EV education.