Product Vision Day 2023 Event
PURPOSE
Fisker (publicly-traded NYSE: FSR) needed to boldly reveal the strategic five-year strategic product vision –
→ to introduce a complete product family – Ocean, PEAR, Rónin, Alaska, Force-E, and BLADE Software-Defined Vehicle system.
→ to maximize market visibility of Fisker’s far-reaching company plan in financial, tech, auto, and design press.
METHOD
Fisker’s largest-ever global event: Product family intro and brand launch.
With CEO Henrik Fisker and C-suite presenters, I created the story outline and wrote the script for Fisker Product Vision Day, introducing the world to Rónin, Alaska, PEAR, Force-E, and BLADE.
Exclusive for 200+ global financial, tech, and auto press & investors. Global live-stream
RESULTS
173 Global Stories, 2.41B Reach
Broad visibility and 4/5 star reviews in financial, auto, and tech press helped Fisker own the automotive/tech news cycle for almost a week, and launched Fisker’s competitive market positioning.
10.72M linked views in auto, financial, tech press.
157K livestream views.
200+ press & investors.
Reviews ⭑⭑⭑⭑⭑
Event →Car+Driver →InsideEVs →TopGear →Wired →TechCrunch →TheVerge →The Street →Electrek →TopElectric →EV Report →AutoWeek →Yahoo Finance
PEAR →TopGear →TheVerge →InsideEVs →MotorTrend →AutoCar UK →TechCrunch
Alaska →MotorTrend →InsideEVs →Edmunds
Rónin. →MotorTrend →Car+Driver →AutoWeek →TopGear →TopSpeed →Forbes →US News & World Report →AutoEvolution →Electrek →InsideEVs →Robb Report →Autozeitung →Autoblog →carwow UK →AutoCar UK
Force-E →TopGear →InsideEVs
Reviews provided a launch pad for several brand, marketing, and IR campaigns. Defining these stories was some of the most impactful and rewarding strategic work I did for the Fisker brand.