Design Awards
Winning awards for Fisker’s first EV had huge strategic importance for building brand credibility, authority, and visibility.
To burnish the perception of Fisker brand quality and prestige, I wrote winning brand and product positioning stories for global design award applications.
The Fisker Ocean dominated top European design awards in 2023.
We amplified these wins in digital marketing & social campaigns, earned & paid media, email marketing.
EU & US: iF Design Awards, Red Dot Awards, Automobile Awards. CarWow, UK COTY, German Design Awards, Edmunds, Green Car Journal, more.
Customer Education
Positioning Fisker as a trusted source of EV adoption information created visibility, trust, and loyalty with first-time EV buyers unsure how to manage the transition.
I outlined and supervised story for Fisker’s “EV 101” education guide, making EV infrastructure and Fisker EV charging features easy to understand
Used by Fisker’s retail team and global Brand Experience Center team, and for employee EV education.