Fisker Ocean Global Press Launch
PURPOSE
Fisker needed to seize the “debut moment” in spring 2023 when the first Ocean EVs rolled off the line for US & EU delivery –
→ to maximize impact in global earned media.
→ to make sure Fisker’s all-important sustainability value (carbon footprint, recyclability) got equal attention with award-winning design, innovation, and performance.
METHOD
Fisker invited 40+ leading global auto and tech journalists and influencers to 2-week First Drive event in Vienna.
I led all brand messaging and copywriting. I created sustainability, design and tech presentations for CEO Henrik Fisker, CTO, and Design and ESG Directors.
As brand and product voice for Fisker team, I worked 1:1 with leading auto and tech journalists on their “first drive” evaluations.
STORY
“A Sustainable Drive”: I wrote CEO / CTO presentations illustrating how sustainability innovation drives design, manufacturing, and performance.
Sustainability Impact: I drove the unified message that the Ocean has lowest published carbon footprint and longest range of any electric SUV in US and Europe.
RESULTS
121 Global Stories, 2.04B Reach
4/5 star reviews in global auto and tech press helped Fisker own the auto news cycle for several days, and provided Fisker’s first real-world 3rd-party impressions of “The World’s Most Sustainable Vehicle”.
7.1M linked views in global auto, lifestyle, tech media.
25% spike in reservations.
Cost US$300K.
Reviews ⭑⭑⭑⭑⭑ →Car+Driver →MotorTrend →AutoCar →AutoExpress →Paris Match →CarCrash →Fully Charged
These reviews provided a launch pad for several brand, marketing, sustainability, and IR campaigns.