Fisker Ocean Global Press Launch
PURPOSE
Fisker needed to seize the “debut moment” when the first Ocean EVs rolled off the line for US & EU delivery –
→ to maximize impact in global earned media.
→ to make sure Fisker’s all-important sustainability value (carbon footprint, recyclability) got equal attention with award-winning design, innovation, and performance.
“A Sustainable Drive”
Fisker invited 40+ top global auto and tech journalists to First Drive event in Vienna.
I led all brand messaging and copywriting.
I created sustainability, design and tech presentations for CEO Henrik Fisker, CTO, and Design and ESG Directors.
I worked 1:1 with leading auto and tech journalists on their “first drive” evaluations, as brand and product voice for Fisker team.
LOWEST CARBON FOOTPRINT, Longest Range
I wrote CEO / CTO presentations illustrating how sustainability innovation drives design, manufacturing, and performance.
Impact: I drove the unified message that the Ocean has lowest published carbon footprint and longest range of any electric SUV in US and Europe.
RESULTS
121 Global Stories, 2.04B Reach
4/5 star reviews in global auto and tech press
Fisker owned the auto news cycle for several days, and provided Fisker’s first real-world 3rd-party impressions of “The World’s Most Sustainable Vehicle”.
7.1M linked views in global auto, lifestyle, tech media.
25% spike in reservations.
Cost US$300K.
⭑⭑⭑⭑⭑ Reviews →Car+Driver →MotorTrend →AutoCar →AutoExpress →Paris Match →CarCrash →Fully Charged
These reviews provided a launch pad for several brand, marketing, sustainability, and IR campaigns.