Press Releases
Building Brand in Earned Media
I researched and wrote 100+ Press Releases for financial, auto, and tech media, and for investors, shareholders and public.
One day and one story at a time, these Press Releases shaped Fisker’s long narratives in the press, and built faith in the foundations of Fisker’s business.
Investors Deck
building trust with investors, press, and market
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor & analyst communities, via earned media and investor communications.
I worked with company leadership to frame Fisker’s product story within our broader business goals and corporate strategy.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.