Press Releases
Communicating with the market and the public through earned media is crucial for building trust.
Narratives build over time.
Each Press Release moves a story a single step forward.
I was a leader creating Fisker’s long narratives in the press, building faith in the foundations of Fisker’s business.
I researched and wrote Press Releases for financial, auto, and tech media, and for investors, shareholders and public.
Investors Deck
Public awareness of the Fisker brand began as a startup EV stock (NYSE:FSR), long before Fisker produced a single vehicle.
The company story debuted in the financial press and investor & analyst communities, via earned media and investor communications.
I collaborated with leadership to frame the Fisker company story, building trust with investors, press, and market.
This Investors Deck was a “living document” which we evolved as the company grew. I wrote/story-edited sections on brand positioning, product architecture, USPs, engineering, and technology.