Fisker Ocean Product Guide
To launch Fisker and the Ocean EV in North America and Europe, we needed to bond our brand vision of “A Clean Future For All” with the Ocean’s sustainable, best-in-class product story.
I created the definitive “North Star” vehicle guide for global press, marketing, and all employees.
12 editions, 50+ page guide, eight languages, over 3.5 years.
Through this project, I was lucky to build rewarding partnerships with C-Suite, engineering, software, UXUI, design, legal, and finance, and with our Creative Director on design and publication.
To connect the vision of “A Clean Future for All” to each new vehicle’s design and purpose, I wrote defining intro pages for Alaska, PEAR, and Ronin on fiskerinc.com.
Vehicle Intro Pages
Fisker Intelligent Pilot
Fisker’s world-first automotive use of digital radar was a leap forward in ADAS technology. We focused our entire CES 2022 presence on this pivotal reveal.
I conceived and wrote the product video for Fisker Intelligent Pilot, and all ADAS messaging for global tech press at CES.
Partnership & in-depth story research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group.