Fisker Ocean Product Guide
DESIGN AND TECH STories, FOR EARNED MEDIA.
To launch the Ocean, I bonded our vision of “A Clean Future For All” with best-in-class product, technology, and sustainability stories.
I wrote all Product Guides. These “north star” narratives and technology descriptions anchored coverage in:
TopGear, MotorTrend, Car and Driver, Edmunds, Cox, InsideEVs, Automotive News, AutoWeek, Electrek
The Verge, TechCrunch, Wired, WSJ, US News, Forbes, Bloomberg, Robb Report, GreenCar Reports, Clean Technica
AutoMotorSport, AutoBild, Autozeitung, Handelsblatt, der Spiegel, AutoCar, AutoExpress, Wired UK, Paris Match, Le Monde, GQ
Cars & Bids, Out of Spec, Fully Charged, carwowUK, CarCrash, Frandroid
100+ other global media & influencers.
12 editions, 50+ page guide, eight languages.
Ocean Product Page
#1 Page on fiskerinc.com.
The Fisker Ocean product page was the most important tool in our marketing ecosystem.
I wrote and supervised copywriting, infusing the Fisker brand throughout Ocean’s sustainable, best-in-class product story.
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Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.
Ocean Configurator
A KEY Go-To-Market tool.
Customers used the Fisker Ocean Configurator to create their favorite builds and take a crucial step towards locking in their orders.
I wrote or supervised writing of all product information in our brand voice, tailoring unique feature stories for up-sell, lock-in and purchase process.
Trims, Colors, Wheels, and Interiors
Key Features and Sustainability
Digital Product suites and Over-the-air Updates
Fisker Intelligent Pilot • ADAS technology
PERCEIVE. PREDICT. REACT.
We focused our CES 2022 presence on Fisker’s world-first automotive use of digital radar, which was a leap forward in ADAS technology in consumer EVs.
For this launch, I conceived and wrote the product video for Fisker Intelligent Pilot, and all ADAS messaging for global tech press at CES.
Partnership & in-depth story research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group.
Vehicle Pages
DEFINING THE NEXT WAVE.
To connect “A Clean Future for All” to each new vehicle’s design and purpose, I wrote defining intro pages for Alaska, PEAR, and Ronin on fiskerinc.com.
Ocean Brochure
Dynamic.
Driver-centric.
All-electric.
To intimately connect brand values of Sustainability, Design, and Innovation to the Fisker Ocean SUV, I wrote Ocean product stories for customers and dealers.
Story research and deep engagement with C-suite, product positioning, engineering, software, UXUI, design leadership. 1:1 collaboration with Fisker Creative Director.
Ocean Extreme Product Page
Go-To-Market TOOL for TOP-SELLING OCEAN TRIM.
The Fisker Ocean Extreme was the Ocean’s highest performance and luxury trim level.
I wrote or supervised writing of all content, introducing Ocean Extreme’s unique features:
SolarSky Roof
Revolve Touchscreen
Fisker Pulse audio system
Class-leading 360 mile range, powered by HyperRange (NMC) battery.
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Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.