Fisker Ocean Product Guide
PRODUCt AND TECH, FOR EARNED MEDIA
To launch the Ocean in global auto and tech press, I bonded our vision of “A Clean Future For All” with best-in-class product, technology, and sustainability stories.
I wrote all Product Guides. These “north star” narratives and technology descriptions anchored crucial coverage in:
TopGear, MotorTrend, Car and Driver, Edmunds, Cox, InsideEVs, Automotive News, AutoWeek, Electrek, GreenCar Reports, Clean Technica
The Verge, TechCrunch, Wired, WSJ, US News, Forbes, Bloomberg, Robb Report
AutoMotorSport, AutoBild, Autozeitung, Handelsblatt, Stern, der Spiegel, AutoCar, AutoExpress, carwowUK, Wired UK, Paris Match, Le Monde, ADAC, GQ
Cars & Bids, Out of Spec, Fully Charged, CarCrash, Frandroid
100+ other global media & influencer channels.
12 editions, 50+ page guide, eight languages.
Writing this project, I built lasting, rewarding partnerships with C-Suite, engineering, software, UXUI, design, legal, and finance, and with our Creative Director on design and publication.
Ocean Product Page
#1 Page on fiskerinc.com
The Fisker Ocean product page was the single most important piece of real estate in our marketing ecosystem.
I wrote or supervised writing of all content, introducing Ocean’s sustainable, best-in-class product story.
Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.
Fisker Intelligent Pilot • ADAS technology
PERCEIVE. PREDICT. REACT.
Fisker’s world-first automotive use of digital radar was a leap forward in ADAS technology in consumer EVs.
We focused our CES 2022 presence on this pivotal tech reveal.
I conceived and wrote the product video for Fisker Intelligent Pilot, and all ADAS messaging for global tech press at CES.
Partnership & in-depth story research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group.
Vehicle Pages
DEFINING THE NEXT WAVE
To connect the vision of “A Clean Future for All” to each new vehicle’s design and purpose, I wrote defining intro pages for Alaska, PEAR, and Ronin on fiskerinc.com.
Ocean Brochure
Dynamic. Driver-centric. All-electric.
To intimately connect Fisker’s brand values of Sustainability, Design, and Innovation to the Fisker Ocean SUV, I wrote Ocean product stories for customers and dealers.
Story research and deep engagement with C-suite, product positioning, engineering, software, UXUI, design leadership. 1:1 collaboration with Fisker Creative Director.
Ocean Extreme Product Page
TOP-SELLING OCEAN PAGE
The Fisker Ocean Extreme was the Ocean’s highest performance and luxury trim level, and first vehicle to market.
I wrote or supervised writing of all content, introducing Ocean Extreme’s unique features:
SolarSky Roof
Revolve Touchscreen
Fisker Pulse audio system
Class-leading 360 mile range, powered by HyperRange (NMC) battery.
Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.