Fisker Ocean Product Guide
Fisker’s Vision, Realized
To launch the Ocean EV in North America and Europe, we needed to bond our brand vision of “A Clean Future For All” with the Ocean’s sustainable, best-in-class product story.
I wrote the definitive “North Star” vehicle guide for global press, marketing, and all employees.
12 editions, 50+ page guide, eight languages. Through this project, I built lasting, rewarding partnerships with C-Suite, engineering, software, UXUI, design, legal, and finance, and with our Creative Director on design and publication.
Ocean Product Page
#1 Page on fiskerinc.com
The Fisker Ocean product page was the single most important piece of real estate in our marketing ecosystem.
I wrote or supervised writing of all content, introducing Ocean’s sustainable, best-in-class product story.
Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.
Vehicle Pages
DEFINING THE NEXT WAVE
To connect the vision of “A Clean Future for All” to each new vehicle’s design and purpose, I wrote defining intro pages for Alaska, PEAR, and Ronin on fiskerinc.com.
Ocean Brochure
Dynamic. Driver-centric. All-electric.
To intimately connect Fisker’s brand values of Sustainability, Design, and Innovation to the Fisker Ocean SUV, I wrote Ocean product stories for customers and dealers.
Story research and deep engagement with C-suite, product positioning, engineering, software, UXUI, design leadership. 1:1 collaboration with Fisker Creative Director.
Ocean Extreme Product Page
TOP-SELLING OCEAN PAGE
The Fisker Ocean Extreme was the Ocean’s highest performance and luxury trim level, and first vehicle to market.
I wrote or supervised writing of all content, introducing Ocean Extreme’s unique features like SolarSky Roof, RevolveTouchscreen, Fisker Pulse audio system, and class-leading 360 mile range powered by HyperRange (NMC) battery.
Copywriting, copy supervision, editing. Collaboration with marketing, design, engineering, software, UXUI, sustainability, legal, and finance.
Fisker Intelligent Pilot
PERCEIVE. PREDICT. REACT.
Fisker’s world-first automotive use of digital radar was a leap forward in ADAS technology. We focused our entire CES 2022 presence on this pivotal reveal.
I conceived and wrote the product video for Fisker Intelligent Pilot, and all ADAS messaging for global tech press at CES.
Partnership & in-depth story research with ADAS engineering, powertrain, EE, software & edge computing, product positioning, human experience group.